The creators of Animation Mentor have offered audiences around the world access to their new production platform, Artella, an end-to-end cloud-based solution for creating animated films, video games, and virtual reality projects.
Artella aims to streamline productions that are produced in multiple areas of the world, have international crews, and/or are distributed around the globe. Such productions are not a new occurrence, as even a short film may have a director from the United States, writer from Australia, modeler in Europe, and animator in Asia all working towards the one final product. It is a common feat, but one that can be quite challenging for the producers, something that Artella will minimise.
The platform provides template-based workflows tailored to films, video games and virtual reality content, and integrates seamlessly with popular production software includingAdobe Premiere and Photoshop, Autodesk’s Maya,and Foundry’s Nuke.
Here is a brief look at how it operates:
More than just a platform for distribution, Artella also connects creative people from all areas of production. If a filmmaker requires an artists from a particular discipline, such as a composer, animator, or rigger, they can look through the database of profiles on the platform to reach out to those most suited for the role. The idea for Artella was born from the desire to provide a virtual space for graduating students of Animation Mentor to find and collaborate with others.
“The world is full of talented creative people who have the tools in their home to make great content, but lack the professional network,” said Bobby Beck, who co-founded Artella with Carlos Baena and Shawn Kelly (all three of whom are industry animators with decades of combined experience at Pixar and ILM). “We simply wanted to find a way to bring them together from anywhere in the world and to give way to a new form of collaborative production studio.”
As a community member of Artella, artists and creators will be able to post their portfolios and works in progress, give and receive feedback to others to grow their work using integrated drawing tools, and follow other creatives for inspiration and motivation.
Another cloud-based production pipeline to be released in the near future, Nimble Collective, started by former DreamWorks Animation employees, differs from Artella in several ways. The most notable of these is that Artella users work offline and sync their work in the cloud, while Nimble users work entirely in the cloud. Both platforms offer pros and cons, and thus it will l ultimately be up to creators to determine which of these platforms best suits the needs of their production.
There’s no fee to sign up or connect with other artists and projects on Artella, with the company making money by charging creators a monthly fee to use the platform based on the number of crew ($10-30, depending on the role). Artella stresses that it does not take a cut of the compensation paid to artists (work contracts are negotiated traditionally between the studio/filmmaker and crew member) nor does it take any equity or IP in projects created on the platform.