London-based content distributor, Media I.M., has closed license deals for its non-dialogue animation series ‘Sunny Bunnies’ (26 x 3.5 mins) with Disney Junior in multiple Asia-Pacific markets and Canal Panda in Portugal. The deal is a great step for Media I.M., who has been representing ‘Sunny Bunnies’ creator, Belarus’s Digital Light Studio since January.
Aimed at kids aged 4-7, the CG-animated series launched on Disney Channel in Russia and CIS in December. It is now set for to debut in August across Disney Junior Australia, New Zealand and Southeast Asia who have acquired the exclusive pay-tv rights for 16 Asia-Pacific territories.
“We are excited to have this fun and adventurous animated series on our schedule, delighting and exciting our local audience,” commented Joel Williams, Head of Programming, Disney Channels Australia & New Zealand.
Maria Ufland co-founder of Media I.M., added, “It was clear to us from the moment we met the Sunny Bunnies that they were set to be global stars. They’re sweet, they’re naughty, they have terrific adventures and they’re a force for happiness, what’s not to love? Of course, having Disney on board is a dream for any kids’ brand, but we’re also delighted to have signed our first deal with Canal Panda. Our policy of seeking out the best in the most unexpected places is paying dividends.”
In addition to licensing Sunny Bunnies for its domestic market in Portugal, preschool-targeted cable channel Canal Panda has also picked up rights for the show in Portuguese-speaking PALOP territories in Africa.
The Sunny Bunnies are five beaming balls that can appear anywhere there is a source of light, from sunshine to moonlight. In each episode, the cheeky creatures bring their fun and games to a different location — a circus, a sports stadium, a park — embarking on mischievous adventures and spreading laughter and happiness. And at the end of every episode, the fun continues with a collection of bloopers.