VR content developer Rascali has released trailers for its first episodic VR projects, ‘Storybox’ and ‘Raven’. The trailers were produced in partnership with Youku Tudoi, China's multi-screen entertainment and media giant, and premiered as part of the Youku VR platform launch on May 11, 2016. The animated fairytale ‘Storybox’ and live-action sci-fi series ‘Raven’ mark the first 360° narrative projects developed by Rascali.
“When we launched our new Youku VR platform, we wanted to have examples of compelling content that showcase the potential for episodic programming in virtual reality. We turned to Rascali because we knew that they had the experience to bring Hollywood caliber production quality and storytelling to VR projects,” said Ryan Cheung, Vice President of Finance of Youku Tudou.
“Aligning with an online video leader like Youku Tudou brings us closer to our vision of becoming a premium content studio in the global VR marketplace,” commented head of Rascali, Phillip Moses, “These trailers are just the tip of the iceberg, and we look forward to expanded partnerships with additional production/distribution partners to further develop this next generation of episodic programming.”
The trailer for the animated series ‘Storybox’ allows audiences to become immersed in the whimsical world of fairytales via upbeat and comedic retellings of classic bedtime stories. Each story places the viewer inside a theater presenting wraparound tales that contain a charm and sense of nostalgia that will appeal to viewers of all ages.
In the sci-fi saga ‘Raven’, viewers follow a team of astronauts on their journey throughout the galaxy to find a new home for humanity, following their destruction of Earth’s natural environment. The otherworldly adventure allows viewers to travel through uncharted space with 360° views of the galaxy and the Earth below.